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Personalization in e-commerce is nothing new. Over the past decade, online retailers have been delivering 1-2-1 experiences to consumers by leveraging users’ demographic data and historical behavioral data. This method drives companies to suggest relevant content that may convert prospects into buyers. Its scope is limited, but it’s a slope that marketers and retailers simply need to explore and conduct trials and errors until real value is delivered.
E-commerce has long existed since the pre-digital era. In fact, electronic shopping traces way back to the 1970s and has since continued to evolve and transform along with the rapid emergence of technological advancements. But naturally, consumer confidence was still a working progress back then as in-store shopping was considered the golden standard in retail.
One of the biggest challenges that the eCommerce industry faces is the void between product discovery and purchase. While there’s an abundance of potential customers visiting websites left and right, the conversion rates of turning prospects into buyers remain underwhelming. This has been an ongoing hiccup that leaders are trying to navigate through by implementing bulletproof strategies and tactics to boost revenue growth. But despite relentless efforts, organizations still suffer a plateau in overhauling the ultimate customer experience.
