How exactly does it work, and how can you start using it yourself?
The ecommerce industry is a fast-paced, competitive, and complex market. With the rise of machine learning and artificial intelligence, retailers are now able to provide personalized shopping experiences to their customers. But how exactly does it work, and how can you start using it yourself?
Machine Learning (ML) is a branch of Artificial Intelligence that deals with the construction and study of algorithms that can learn from data. Machine learning can be applied to a wide variety of tasks, such as classification, prediction, clustering, and many others.
Machine learning has infiltrated the ecommerce sphere in various ways. One way is by upgrading user experiences with retailers through AI personalization tools. The best example for this would be Amazon’s recommendation engine which recommends products based on the customer’s past searches. But the industry had since upgraded and moved to the next stage – now AI and ML services in ecommerce create a wide variety of tools that you can employ to enhance your business – and you should get on board with it.
Machine Learning in ecommerce – optimizing your experiences
Machine learning is a method of data analysis that utilizes computer systems to parse data and make predictions. The use of machine learning in ecommerce allows you to streamline the analyses and deduction process of your user behaviors to better your conversions.
AI tools for ecommerce create a full comprehensive analysis in a matter of minutes, and the ML component takes this analyses and deducts the optimal changes and adjustments you need to make in order to maximize your efforts. This is how, for example, renovai’s platform can determine the preferences of any user profile and autonomously create a display perfect for them that takes into consideration the retailers and users’ preferences in one. Other AI personalization tools, like Profitwell, will help you get insights into your customers’ shopping habits so that you can be more effective at targeting them with personalized offers and promotions.
This is just the first level of AI and ML integration in ecommerce, and nowadays you can achieve much more from these tools – let us explain how.
Changing the way we interact – AI in ecommerce
Online shopping has changed the way we interact with shops. It has replaced the human factor and provides an efficient customer journey. AI is playing a significant role in this transformation.
AI helps us to find products, compare them, and make purchases without any human intervention. AI is also making our lives easier by providing recommendations based on our preferences and providing information about the product that we are looking for. AI’s machine learning algorithms can help us to find exactly what we are looking for with no effort at all – just as if we were getting recommendations in a physical store by a professional retailer. This gives the client the comfort and trust in you and your products and cuts down on time that you would have wasted trying to cater for each individual client by yourself.
renovai – the AI custom experience your customers are looking for
Customers today expect a personal experience online because they know it is possible by using ML and AI. As an ecommerce business, if you are not using machine learning and AI to personalize your customer experience, you are missing out on a huge opportunity.
The demand for personalized shopping experiences is increasing rapidly in the past few years. Marketers and ecommerce companies have finally realized that customers want personalized experiences on their websites. The most common way of delivering this is through some form of artificial intelligence (AI).
renovai is the leading customization AI tool for design ecommerce, streamlining your process with three distinct features:
- Comprehensive Analysis – renovai’s AI tool allows for a deep analysis of user behavior, preferences and likes so that you could optimize the display for them in a personal and effective way.
- Professional Designer ML capabilities – renovai uses its integrated ML algorithm to not only understand your customer but deduct their exact design needs. Using professional interior design guides and rules, renovai creates smart pairings of products from your catalogue that take into consideration every individual client’s preference. This allows you to provide each customer with exactly the style they are looking for – every time.
- Virtual Display Room – The AI role doesn’t end at analyzing and deducing the right actions to take – it does them for you. With a 2D or 3D interface, renovai creates a dedicated “virtual display room” that acts just as if the customer came to visit your physical store front. With this display, the customer can get detailed information not only about the product that caught their interest, but rather a whole collection of products that are more likely to up your conversion rates.
In this day and age, where people are looking for the personal, custom and intelligent shopping experience online, there is no reason for you to be left behind. Join the renovai retailer family today and upgrade your customer journey today.