What is PDP in ecommerce, and why you should optimize yours | renovai

What is PDP in ecommerce, and why you should optimize yours

November 9th, 2021

Hint - When they’re properly optimized they can be conversion machines.

Product detail pages are a critical part of the ecommerce experience. They provide shoppers with in-depth information about the product they are interested in and give them the opportunity to make informed decisions before they buy anything. This reassuring feeling of credibility is yours to employ and help increase conversions.

Website development layout sketch drawing

A Product Detail Page (PDP) is a page where shoppers can find out more details about a product they are interested in, including specifications, reviews, and pricing. The product detail page is where shoppers decide if they want to buy something or not. It’s imperative for retailers to make sure that these pages are perfect and provide all the information that customers need. PDPs also help retailers to increase their conversion rates by providing their customers with all the information that they need about their products. To put it simply: A well-designed product detail page will engage customers, which will lead them to buy more from you.

What a well-made PDP can do for you

A standard PDP contains details like the dimensions of the product, it’s fabric’s texture for example or color. At first, these sound like standard information a retailer must convey to its clients, but truly it allows the client to picture the purchase, usage, and personal fit to the product.

PDPs are becoming more popular with the rise of ecommerce. They are used to sell products online with personalized content and make it easier for customers to find what they are looking for.

Read More About our main features:
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renovai – taking your PDPs to the next level

renovai’s tools are designed to provide an upgraded experience for PDPs. Focusing on not only the details of one product, but rather a custom room built smartly through our dedicated style AI and machine learning capabilities. By showcasing a 2d or 3d fully personal room, fit to the style and preferences of the customer, renovai gives retailers who want to better their shopping journey a tool that does exactly that.

Potential customers are not looking for PDPs to find the bare minimum of information, but rather to find inspiration that will drive them towards a purchase. And that is extremely true when it comes to the world of interior design. renovai simply gives you the opportunity to inspire with your products.

Constantly unique PDPs

Interior design is a personal industry where each project is unique. So are your clients and the projects that they are working on, be it a purchase of a new chair to a complete remodel. The ability to create a unique and personal experiences consistently is key.

renovai has created a virtual display room that allows people to shop for home furnishings in an immersive 3D or 2D environment. The renovai system creates smart pairings within your catalogue based on professional style guides and the personal preferences of each individual client. Users can visit the room as many times as they want, to discover new inspirations, as renovai keeps learning their preferences and optimizes the display.

It’s time to enhance your PDPs

In today’s world, it is not enough to just have an ecommerce website. You need to make sure that you are maximizing your efforts by using the right tools. Some of the tools that can help you do this are focused on personalizing your PDPs. Personalization is the key to success in ecommerce. It’s important to build a PDP with the necessary design, content, and messaging that resonates with your specific target audience.

And that is exactly where you would want to focus as well; these tools help you create personalized displays for your customers which in turn leads to better conversion rate and increases sales.

Ecommerce is a booming industry, and the market is constantly changing. New technologies are emerging all the time to help businesses maximize their efforts. renovai’s tools are these upgrades and provide the best ways to help you create a truly personal experience on your PDPs. Now, you can create your own virtual display room for your customers where they can see an optimized display of your entire catalogue, be offered smart suggestions that are more likely to convert and truly enjoy the online interaction. Not only that, but they also know what they are getting before they buy it and which significantly reduces return rate.

Read More About our main features:
Product recommendation engine
Online merchandising
Product recommendation quiz
product matching in ecommerce
complete the look

renovai Team
renovai Team

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